Portfolio

Atomation - Brand Refresh, Website Relaunch and Ongoing Lead Gen

  • Led creative effort to re-brand the company including recreation of the website
  • Ongoing efforts to develop and manage content
  • Leading lead generation and outbound efforts including sales channel management

Atomation - Brand Refresh, Website Relaunch and Ongoing Lead Gen

  • Led creative effort to re-brand the company including recreation of the website
  • Ongoing efforts to develop and manage content
  • Leading lead generation and outbound efforts including sales channel management

Qstodian – Branding and Web Design

  • Led development of company and product names, logo and brand
  • Launched new website
  • Set-up HubSpot and initial marketing automation campaigns to drive lead generation
  • Set-up and launched new blog

CYR3CON - Web Design

  • Built new website using HubSpot CMS in partnership with overseas web design team
  • Wrote and published original content for the site and the blog
  • Integrated HubSpot forms / Google Analytics for ongoing website and campaign reporting
  • Partnered with sales to built pipeline and dashboard reporting
  • Continuing management of content efforts for social, PR and blog publication

CYR3CON - Web Design

  • Built new website using HubSpot CMS in partnership with overseas web design team
  • Wrote and published original content for the site and the blog
  • Integrated HubSpot forms / Google Analytics for ongoing website and campaign reporting
  • Partnered with sales to built pipeline and dashboard reporting
  • Continuing management of content efforts for social, PR and blog publication

TopOPPS - Lead Generation and Web Design

  • Refreshed website to support content marketing effort
  • Wrote and designed original content pieces to drive lead generation
  • Built email marketing campaigns supported with content to generate leads for sales teams
  • Program generated 2K MQLs during the 90-day effort

ANCHOR - Charter Solution

  • Developed, executed and launched an alternative and affordable charter booking solution
  • Drafted weekly email and text communications to database to drive charter business
  • Efforts resulted in best performing season for start-up with minimal additional investment in technology allowing for maximization of overall profit

ANCHOR - Charter Solution

  • Developed, executed and launched an alternative and affordable charter booking solution
  • Drafted weekly email and text communications to database to drive charter business
  • Efforts resulted in best performing season for start-up with minimal additional investment in technology allowing for maximization of overall profit

Jane.AI

  • Worked with existing marketing team to implement and launch email marketing via HubSpot
  • HubSpot campaigns were used to drive event booth and speaking engagement attendance

Clearent - Lead Generation and Consulting

  • Developed strategic plan to launch content marketing
  • After plan development, partnered with internal teams and additional consultant to launch campaigns via Marketo and develop campaign tracking reporting in Salesforce
  • Continuing management of content and email marketing efforts including lead generation

Clearent - Lead Generation and Consulting

  • Developed strategic plan to launch content marketing
  • After plan development, partnered with internal teams and additional consultant to launch campaigns via Marketo and develop campaign tracking reporting in Salesforce
  • Continuing management of content and email marketing efforts including lead generation

ServiceSkills – Email Marketing, Marketing Automation and Customer Success Management

  • Developed content and built workflows to support sales teams and lead generation
  • Built customer success workflow based on contract date to automate customer touch points and improve post-sale communication
  • Ongoing management of email marketing efforts

Original Content Development

  • Identify trending content topics that will appeal to target audience
  • Write content to support outbound and social efforts and strengthen web presence

Original Content Development

  • Identify trending content topics that will appeal to target audience
  • Write content to support outbound and social efforts and strengthen web presence

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