Portfolio
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Atomation - Brand Refresh, Website Relaunch and Ongoing Lead Gen
- Led creative effort to re-brand the company including recreation of the website
- Ongoing efforts to develop and manage content
- Leading lead generation and outbound efforts including sales channel management
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/atom1-e1584344027218.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/atom2.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/atom3.png)
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![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/atom2.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/atom3.png)
Atomation - Brand Refresh, Website Relaunch and Ongoing Lead Gen
- Led creative effort to re-brand the company including recreation of the website
- Ongoing efforts to develop and manage content
- Leading lead generation and outbound efforts including sales channel management
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/qstodian2.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/qstodian1.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/qstodian3.png)
Qstodian – Branding and Web Design
- Led development of company and product names, logo and brand
- Launched new website
- Set-up HubSpot and initial marketing automation campaigns to drive lead generation
- Set-up and launched new blog
CYR3CON - Web Design
- Built new website using HubSpot CMS in partnership with overseas web design team
- Wrote and published original content for the site and the blog
- Integrated HubSpot forms / Google Analytics for ongoing website and campaign reporting
- Partnered with sales to built pipeline and dashboard reporting
- Continuing management of content efforts for social, PR and blog publication
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/Asset-1.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/Asset-1.png)
CYR3CON - Web Design
- Built new website using HubSpot CMS in partnership with overseas web design team
- Wrote and published original content for the site and the blog
- Integrated HubSpot forms / Google Analytics for ongoing website and campaign reporting
- Partnered with sales to built pipeline and dashboard reporting
- Continuing management of content efforts for social, PR and blog publication
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/Picture1e.png)
TopOPPS - Lead Generation and Web Design
- Refreshed website to support content marketing effort
- Wrote and designed original content pieces to drive lead generation
- Built email marketing campaigns supported with content to generate leads for sales teams
- Program generated 2K MQLs during the 90-day effort
ANCHOR - Charter Solution
- Developed, executed and launched an alternative and affordable charter booking solution
- Drafted weekly email and text communications to database to drive charter business
- Efforts resulted in best performing season for start-up with minimal additional investment in technology allowing for maximization of overall profit
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/Picture1c.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/Picture1c.png)
ANCHOR - Charter Solution
- Developed, executed and launched an alternative and affordable charter booking solution
- Drafted weekly email and text communications to database to drive charter business
- Efforts resulted in best performing season for start-up with minimal additional investment in technology allowing for maximization of overall profit
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/jane-landing-page.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/jane-website.jpg)
Jane.AI
- Worked with existing marketing team to implement and launch email marketing via HubSpot
- HubSpot campaigns were used to drive event booth and speaking engagement attendance
Clearent - Lead Generation and Consulting
- Developed strategic plan to launch content marketing
- After plan development, partnered with internal teams and additional consultant to launch campaigns via Marketo and develop campaign tracking reporting in Salesforce
- Continuing management of content and email marketing efforts including lead generation
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/clearent-email.jpg)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/clearent-ebook.jpg)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/clearent-ebook-2.jpg)
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![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/clearent-ebook.jpg)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/clearent-ebook-2.jpg)
Clearent - Lead Generation and Consulting
- Developed strategic plan to launch content marketing
- After plan development, partnered with internal teams and additional consultant to launch campaigns via Marketo and develop campaign tracking reporting in Salesforce
- Continuing management of content and email marketing efforts including lead generation
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/serviceskills-white-paper.jpg)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/service-skills-landing-page-2.jpg)
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ServiceSkills – Email Marketing, Marketing Automation and Customer Success Management
- Developed content and built workflows to support sales teams and lead generation
- Built customer success workflow based on contract date to automate customer touch points and improve post-sale communication
- Ongoing management of email marketing efforts
Original Content Development
- Identify trending content topics that will appeal to target audience
- Write content to support outbound and social efforts and strengthen web presence
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/blog-1.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/blog-2.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/blog-3.png)
![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/blog-1.png)
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![](https://skoobmarkprd.wpenginepowered.com/wp-content/uploads/2019/05/blog-3.png)
Original Content Development
- Identify trending content topics that will appeal to target audience
- Write content to support outbound and social efforts and strengthen web presence